George Maxwell has specialised in leadership, trading engagement at a national and regional level and has been involved in the design and delivery of a variety of trading engagement training programmes in all four insurers where he has worked; RSA, Brit, QBE and Covéa. He also co-designed and ran an Assessment Centre for RSA sales staff.

George’s career spans over 40 years, and he has held senior management positions in RSA, Brit, and QBE throughout the UK including, Scotland, the North West region, and London; most recently working as a consultant with Covéa where throughout the Northern Region, he was in involved in broker development analysis, introductions, joint calling (including pre- and post-coaching) and training. He has also worked with Covéa senior management in the restructure and interview process within the Northern Region. George has a high profile within the UK regional market and is recognised and respected as a professional who brings passion, knowledge and excellent people skills into play within all aspects of his interaction with the market, all of which helps transform a trading engagement programme into a very realistic experience for participants.

George is an ACII Chartered Insurer, current PR officer and past President of the Insurance and Actuarial Society of Glasgow – where he has recently become involved in their mentoring programme – and in April of 2017 George was awarded The Distinguished Service Medal by the CII.

Since joining MAP Training, George has been extensively involved in the design and delivery of a 6 month ‘trading skills for underwriters’ programme for the UK business of a large multinational insurer.